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Many business owners and even webmaster do not entirely understand what SEO search engine marketing is and what their SEO experts are charging them for. This article will help you understand better the online marketing process and bargain better with the Brooklyn marketing company you hire.

The SEO process starts with the extensive market research and company analysis. Your SEO specialist will interview you and request all kinds of company-specific information that includes products and services offered, competition faced, industry peculiarities, and the unique selling proposition of your business. Here is also the moment when you will establish short and long-term online goals for your business.

The SEO company that you hire will then conduct the initial keyword research and selection depending on high search volume and low or medium competition. The keyword list will be then shared with you and you will have to make the final selection of what niche market you would like to capture and consequently what keywords you will be targeting. You can divide the keywords into different tiers depending on how competitive they are and how much time it will take to reach first positions on the SERPs.

There are two separate aspects of the SEO process – on-page and off-page optimization. On-page optimization involves work on the website structure, organization, content. Pricing for on-page optimization typically depends on the complexity of the website and on the number of pages that need to be optimized. On-page optimization usually takes a few weeks to conduct.

This is the time when your SEO search engine marketing expert needs to prepare a detailed action plan and approach for the off-page optimization. Off-page optimization involves submission of articles and press releases, video marketing, blogging, forum posts, directory submissions, links building. The process is long and it increases the website visibility, popularity and authority in the online space.

When creating the plan, your online marketing specialist has to create clear milestones that you can monitor, both in terms of progress and effort.

The off-page SEO pricing usually depends on how competitive the keywords for which the firm is optimizing are. Depending on the popularity of the keywords, the competition increases and the effort that is needed for successful search engine marketing campaign grows as well. SEM firms usually price their services per piece – number of articles, number of in-bound links, number of blog posts, etc. This facilitates the tracking of the work done and empowers the client to make regular check-ups on the progress.

The off-page SEO process usually takes from 6 to 12 months and measurable results can be achieved as early as the third month for non-competitive low competition keywords or local search engine optimization.

Overall, every SEM campaign, if executed rightfully, should affect positively your business and sales. You owe yourself to understand well the process and pricing, and, choose wisely the SEO partner company that will work with you for many months to achieve your business goals and new heights.